Are Media is launching its first virtual showcase next month, promising plans to reset, reshape and reinvigorate Australia’s leading premium content and experiences company in 2021.
The showcase will reveal an exclusively commissioned audience study and a presentation on research into the brain and how it holds attention from Shazia Ginai, CEO of Neuro-Insight in the UK. Are Media, which is the rebranded Bauer Media and Pacific Magazines, will also unveil its 2021 digital roadmap, amongst a number of new initiatives.
Are Media editors including Nicole Byers (Australian Women’s Weekly), Nicky Briger (Marie Claire), Joanna Hunkin (Australian Gourmet Traveller), Mahalia Chang (Syrup) and Elle Lovelock (Real Living, Home Beautiful), will present the 40-minute show.
Reaching six in 10 women every month, the recently launched Are Media has unveiled a new ‘Be captivated’ brand positioning recognising how audiences soak up its attention-holding content and experiences across beauty, fashion, homes, food, entertainment and lifestyle.
Andrew Cook, Are Media director of sales said: “A new name is the start of a new era for our business and this means a fresh approach to everything we do, particularly how we communicate our 2021 plans with our commercial partners. Our first ever virtual showcase will provide an opportunity to hear from Are media’s senior team and editorial leaders. Furthermore, the showcase will offer our partners insights into our latest advertising and engagement research on magazines and the plans with our digital assets over the coming 12 months. Registrations for the showcase are growing daily and I invite everyone to join us for a fun and captivating look into what’s ahead for Are Media.”