A+E Networks partners with Brand New Media

A+E Networks Asia partners with Brand New Media to launch HISTORY Plus on 4ME

A+E Networks Asia has launched HISTORY Plus, a collection of short-form video content from HISTORY, on Over-The-Top (OTT) platform 4ME via a partnership deal with digital media and content marketing company Brand New Media (BNM).

HISTORY Plus is an agile video platform where users can log in to create video playlists of the most popular moments from HISTORY.

“As the TV landscape evolves and viewing habits change, we continue to look for opportunities to engage viewers with our content,” said Prem Kamath, deputy managing director, A+E Networks Asia. “HISTORY Plus allows HISTORY fans to create playlists of original short-form content from their favourite series, providing a deeper dive into the popular franchises from our linear channel.”

4ME features original content for lifestyle channels covering food, health, fashion, tech, comedy, travel, home, entertainment, celebrity, sport, outdoor adventure and music. 4ME is available at www.TV4ME.sg any time, anywhere, on any internet-connected device, such as a smart phone, tablet, computer or SmartTV.

Damien Bray, global director at BNM, commented, “HISTORY Plus is a strong brand that will resonate well with new and existing viewers. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME as a whole will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands such as HISTORY Plus. Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected viewers.”

Source: A+E Networks Asia

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