Adelaide Radio Ratings 2021, Survey 5: MIX grows lead as #1 station

Posted on 31 August 2021

• ABC and David & Will #1 breakfasts

Adelaide Radio Ratings 2021
GfK Survey 5, Survey Period: Sunday July 11 to Saturday August 14

UP: Mix 102.3 +0.7
DOWN: Fiveaa -2.0

Mix 102.3 13.9% (13.2%)
Cume: 345,000 (16,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)

Mix 102.3 has remained the stop radio station in Adelaide extending its leads to 2.6 points after adding 0.7 points to its share this survey.
Erin Phillips and Mark Soderstrom are still the #2 commercial breakfast team in the market, but down 1.0 points.

Will and Woody‘s national drive show has moved to #1 after gaining 0.4 points and overtaking Nova.
Mix continues to perform well in most dayparts by being #1 in mornings, afternoons and weekends.
The station was also #1 in the 40-54 and 55-64 demos.

Fiveaa 10.3% (12.3%)
Cume: 136,000 (-15,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)

Fiveaa lost 2.0 points in survey 5 but remained the #2 station in Adelaide.
The station continues to benefit from the success of its breakfast team David and Will who were the #1 commercial breakfast team again, with 13.6%, down 1.9 points.
The station was also still #1 in the evenings with a share of 13.5% and was the #1 commercial station for 65+ again.

Cruise 1323 9.9% (10.6%)
Cume: 188,000 (-9,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)

Cruise 1323 is once again #3 after losing 0.7 points, with breakfast at 6.5% (#6 commercial) and drive at 8.5% (#4 commercial) shares.
The station’s best daypart was in the mornings with 12.0%.
Cruise is no longer #1 in the 55-65 demographic, losing out to Mix 102.3 after losing 3.3 points.

Nova 91.9 9.8% (10.4%)
Cume: 345,000 (5,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)

Nova remains fourth in Adelaide after losing 0.6 points in survey 5.
Ben and Liam have maintained a steady share in the breakfast time slot, staying in double digits, and have been rewarded for their consistency moving up to be the #3 commercial breakfast show in the market.
Kate, Tim and Joel have lost the top spot in drive to Mix 102.3 after dropping 1.6 points.
Nova continued to dominate the under 40s audience finishing #1 in the 10-17, 18-24, and 25-39 demographics.

5MMM 8.4% (9.2%)
Cume: 218,000 (3,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)

5MMM remains the #5 commercial station but has fallen further behind the pack after dropping 0.8 points in this survey.
The only weekday daypart where they didn’t lose traction was in drive with Molloy where it gained 0.3 points.

SAFM 7.8% (7.9%)
Cume: 242,000 (7,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)

SAFM has remained steady with its share hardly moving in this latest survey.
The breakfast team of Bec, Cosi & Lehmo continues to gain momentum gaining another 0.6 points.
Carrie Bickmore and Tommy Little’s national drive show has remained steady and is the #3 commercial drive show.