Perth Radio Ratings 2021, Survey 5: The new sound of MIX is the new #1

Perth Radio Ratings

• Nova remains breakfast champ

Perth Radio Ratings
GfK Survey 5, Survey Period: Sunday July 11 to Saturday August 14

UP: Mix 94.5 +1.7
DOWN: 6PR -1.1

Mix 94.5 13.4% (11.7%)
Cume: 528,000 (-4,000)
2020 results: Best/worst
Best 10+ 12.7% (10.1%)
Best Breakfast 12.4% (8.7%)

The Hit Network station has moved up to the top spot in Perth after a big improvement of 1.7 points.
The breakfast lineup of Pete, Matt & Kymba made improvements too by going up 0.9 points but is still stuck at #2 behind Nova.
The national drive show of Carrie Bickmore and Tommy Little also stayed at #2 after gaining 0.6 points.
The station is #1 in the mornings now, to go along with its top ranking in the afternoon slot.
Mix also continues to control the 40-54 demographic, once again being #1.

Nova 93.7 13.1% (12.7%)
Cume: 572,000 (-22,000)
2020 results: Best/worst
Best 10+ 14.3% (12.0%)
Best Breakfast 15.9% (13.5%)

Nova has relinquished its long time grasp on the top spot in Perth despite improving its radio share by 0.4 points.
However, Nova’s breakfast show still rules Perth with NathanNat and Shaun again #1 with a 14.3% share.
Nova also continues to dominate drive with a 16.7% share thanks to the national program of KateTim and Joel.
Nova now has the top spot for weekends all to itself after sharing with 96FM in the last survey.
Nova still controls the under 40 market in Perth with a #1 share in the 10-17, 18-24, and 25-39 demographics.

96FM 11.8% (11.5%)
Cume: 429,000 (14,000)
2020 results: Best/worst
Best 10+ 13.6% (11.3%)
Best Breakfast 13.3% (8.3%)

96FM has continued its upward trajectory after posting its lowest 10+ and breakfast shares in over five years in the first survey of the year. This survey saw an increase of 0.3 points.
The breakfast show The Bunch with Dean Clairs and Lisa Shaw has seen its share jump up by 1.9 points to push it to #3 in Perth
The station was also #1 in 55-64.

6PR 8.0% (9.1%)
Cume: 187,000 (-25,000)
2020 results: Best/worst
Best 10+ 8.6% (6.3%)
Best Breakfast 11.2% (8.0%)

6PR has lost 1.1 points giving it its lowest share since the end of 2020.
The breakfast show hosted by Gareth Parker is now the #4 commercial show in its timeslot after losing 1.4 points.
The station has remained the #1 commercial station for the 65+ demographic.

6iX 6.6% (6.1%)
Cume: 160,000 (8,000)
2020 results: Best/worst
Best 10+ 5.3% (4.5%)
Best Breakfast 4.5% (3.5%)

6iX has had a tremendous survey as it moved off the bottom of the commercial rankings to overtake Triple M. The station has moved up 2.4 points over the last two surveys. This is the stations best result in over five years.
The station did most of its damage in the 55-64 and 65+ demos.

92.9 Triple M 6.3% (7.1%)
Cume: 273,000 (-58,000)
2020 results: Best/worst as Hit 92.9
Best 10+ 10.1% (8.7%)
Best Breakfast 10.1% (7.4%)

In the station’s fifth survey as Triple M after changing over from the Hit Network, the station is down another 0.8 points as it sinks to the #6 commercial station in Perth.

Compared to its predecessor Hit92.9 this would be the lowest share in over 5 years.

The breakfast team led by Lord Mayor Basil Zempilas lost 1.5 points and is currently the #6 ranked commercial breakfast show in the market.

 

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