ABC and Daily Mail hold top spots in May Nielsen news rankings

After the delayed April Nielsen Digital Content Ratings data was released just a week ago, the May data has shown the top two spots are again held by ABC and Daily Mail Australia.

The longtime owner of top spot, news.com.au, has managed to improve its ranking from #6 to #4, but it has also seen its audience drop 5% month-on-month, slipping below 10m.

ABC, Daily Mail Australia and Nine.com.au are the three publishers holding their audiences over 10m a month. All publisher on the May top 10 saw their audiences decline versus April.

The biggest fall was at The Guardian which slumped 22%.

Total time spent in the Current Events and Global News (CEGN) sub-category is returning to normal levels after the uplift recorded in March 2020 during the COVID-19 lockdown. In May 2020, audiences spent 13% and 24% more time on CEGN sites than in January 2020 and February 2020 respectively.

Nielsen reported ABC News websites retained the top rank position for the fifth consecutive month with a unique audience of 12.8 million in May 2020.

Daily Mail Australia ranked second with a unique audience of 10.6 million, followed by nine.com.au with 10.2 million. News.com.au reported a unique audience of 9.6 million.

Smh.com.au moved up from seventh to the sixth position while The Guardian dropped to seventh place. The Age and the Australian Community Media Network maintained respectively the eighth and ninth spot.

The Daily Telegraph moved back into the rankings for the May 2020 month, overtaking the tenth spot, which was last month held by Yahoo!.

Subscribe to the Mediaweek Morning Report with the form below.




Most Popular

To Top