• Mix takes all 2015 surveys with survey 8 victory on 15.0%, Nova’s brekky #1 commercial
Mix 94.5 15.0% Although the station has led in every survey this year, it will be a year most remembered for the loss of breakfast co-host Shane McFarlane and it is fitting that Perth SCA general manager Linda Wayman has dedicated the successful year to their departed breakfast co-host. Mix breakfast didn’t end the year as #1 though. That accolade goes to Nova with Mix close behind on 12.5%. Mix breakfast’s best share came in survey one with a 14.9%. The station’s best 10+ for the year was 15.2% in survey seven. Mix ended the year #1 in morning and afternoon. The station is also a clear leader 40-54 and 55-64.
Nova 93.7 12.0% Nova breakfast with Nathan, Nat and Shaun ended the year #1 commercial with a share of 13.6%. That is just 0.4 off its best which came in survey seven. The station’s best 10+ performance for the year was 12.5% in survey four. Kate, Tim and Marty have finished the year #1 drive in Perth on 14.9%. In the demos, Nova remains #1 25-39 on an improved 20.2%.
hit92.9 9.8% After a slow start to the year, share jumped from 7.8%+ to 9.9% in survey five before posting a year high of 11.0% in survey six. Heidi, Will and Woody ended their breakfast year on 7.8%, down a point from survey seven and well short of their year high on 10.1% in survey six. Hamish and Andy rank #3 FM in drive behind Nova and Mix. Hit has a big lead 18-24 with a share of 23.8%.
6PR 7.8% Falls in all dayparts except drive greeted the final survey for the Macquarie Media station. The best 10+ share of the year was 9.0% in survey two. The breakfast show with Basil Zempilas and Steve Mills finished on 9.0%, a drop of 1.1% from survey seven after a year high of 11.7% in survey two.
96FM 7.7% The ARN station has repositioned as a younger offering and it will look to build on that in 2016. No surprises that the year end 7.7% 10+ was the low point of 2015 after a high of 11.5% in survey one. Breakfast with Carmen and Fitzi enjoyed its best back in survey one as well with an 11.6% when Ian Blackley was a member of the team. Breakfast ended the year on 6.9%, its equal lowest of the year. The station did climb 18-24, up 1.1 to 10.3%, but it also added more listeners 55-64, up 2.4 to 9.6%.
6iX 4.5% Share was steady with its best 10+ this year the 6.4% in survey four. The station low features Maddie Burke and Tim Gossage at breakfast. They will start 2016 coming off a 4.1% breakfast share, down from a year high of 5.7% in surveys three and four.
Photo: “Perth Skyline from Kings Park” by Despird Zhang is licensed under CC BY 2.0