To mark the exclusive July 17 launch of Game of Thrones season 7 on Foxtel, at the same time as the US broadcast, JCDecaux has partnered with Foxtel and Mindshare to create its largest ever national outdoor interactive campaign featuring JCDecaux’s Digital Citylights, Citylights, StreetTalk and large format panels.
JCDecaux’s Proximity Sensor technology will bring the Game of Thrones viewing experience to life. As the motion of a passer-by is detected, JCDecaux’s Proximity Sensor activates a subtle motion animation that reveals the face of the Night King emerging from the icy depths.
Foxtel director of brand and marketing Rob Farmer said: “Winter is finally here and the team has gone to town bringing to life the chilling Thrones experience using the latest tech from JCDecaux.”
The campaign will run into August across Australia.