YouTube launches US$100m fund for Black creators and artists

“We’ve taken many steps over the years to help protect diverse communities”

YouTube CEO Susan Wojcicki (pictured) has announced overnight a multi-year US$100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories:

We have always been proud that we are a platform that celebrates a broad and diverse set of voices. And we have implemented many policies and product features to protect our communities.

But we recognise we need to do more, in particular with the Black community.

One example of the type of content we’d like to elevate on the platform will premiere this Saturday, June 13. We’ll host a live stream fundraising event produced by YouTube Originals (YTO), “Bear Witness, Take Action.” The YTO will bring together creators, artists, influential public figures and prominent activist voices for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative.

Through the month of June, our Spotlight channel will highlight racial justice issues, including the latest perspectives from the Black community on YouTube alongside historical content, educational videos, and protest coverage. This content showcases incredibly important stories about the centuries-long fight for equity.

Protection from hate and harassment

We’ve taken many steps over the years to help protect diverse communities from hate and harassment across the platform, including Black creators and artists. And last year, we developed more stringent hate speech and harassment policies. Our updated hate speech policy specifically bans videos alleging that a group is superior based on qualities like race, gender, religion, or sexual orientation in order to justify discrimination, segregation or exclusion.

As a result of these changes and our ongoing enforcement, last quarter alone we removed over 100,000 videos and 100 million comments for hate and harassment.

That said, we know there’s more work to do.

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