Venetian Media Group (VMG)’s full-service marketing agency, Yakkazoo has appointed Rosie Thompson-Jones to lead its experiential and events division.
In the new role, that is effective immediately, Thompson-Jones will nurture Yakkazoo client relationships and drive new business opportunities.
Thompson-Jones was most recently executive producer for INVNT and brings with her two decades of live event and storytelling experience.
Her portfolio includes work in pharmaceutical, automotive, technology, finance, media, and IT events, as well as FMCG B2C and B2B campaigns.
Thompson-Jones said: “I can’t wait to sink my teeth into some new and exciting projects. The Yakkazoo team is working on some truly awe-inspiring experiences, setting the bar for physical and digital engagement.”
Thompson-Jones will report to VMMG chief executive officer, Michael Fishwick who said: “At Yakkazoo, from conception to execution, we’re all about the extraordinary journey. We create magic in everything we do, and our events and experiential team is at the heart of that. With a proven track record of delivering memorable experiences, a dedication to client satisfaction, and a sky’s the-limit attitude, Rosie is the perfect person to lead this agency to new heights.”
Recent client wins from Yakkazoo include a successful New Balance in-game mobile advertising campaign, which has seen increases in foot traffic to retail stores. The marketing agency will also be leading a sponsorship with Innovation Bay for ‘The Hub’ at SXSW Sydney in October.
This week, SXSW Sydney announced that multiple Grammy Award winner Chance The Rapper is heading to the event to speak.
Celebrating 50 years of Hip Hop, Chance is coming to reflect on the genre’s impact on both his beloved Chicago South Side and a wider world of fans. Described by former US President Barack Obama as “an outstanding role model”, the rapper, singer-songwriter, producer and humanitarian continues to pay his success forward, empowering creative leaders through his SocialWorks foundation and roving international Black Star Line Festival.