VMG and Century 21 strategically partner for digital marketing in real estate

View Media Group

This collaboration integrates VMG’s Acquire platform into Century 21’s proprietary CRM, eSales.

Antony Catalano‘s View Media Group (VMG) and Century 21 have partnered to revolutionise digital marketing in the real estate sector. 

This collaboration integrates VMG’s Acquire platform into Century 21’s proprietary CRM, eSales.

Acquire is VMG’s bespoke performance marketing solution that is white labelled and fully integrated within a residential agent’s digital ecosystem to automate vendor campaigns, agent branding campaigns, property management, and recruitment campaigns.

This is the first time Acquire has embedded the platform directly into a customer’s CRM, providing the full suite of functionality to Century 21 agents and offices within their own environment. This collaboration will be branded as C21 Edge and provides a listing advantage to Century 21 agents in Australia and New Zealand.

The multi-channel reach of C21 Edge extends audience engagement through a media strategy that includes social, display, and native ads, across static and video formats.

VMG stated that in simple terms, it delivers an end-to-end digital marketing automation executed from the eSales CRM environment with the click of a button whilst returning campaign data, customer insights, lead and appraisal generation back into the CRM.

Trent Casson, managing director of residential at View Media Group said C21 Edge brings a level of digital marketing sophistication never before offered as a push-button solution.

“Our team of Account Partners will be sweeping into the Century 21 office network to service agents at office level to support agents as the campaigns roll out,” he said.

“C21 Edge will deliver a genuine listing advantage for the Century 21 agent community and in turn offer vendors a level of sophistication and targeting that was once only available with the use of large budgets and teams of people.

“Helping Century 21 consolidate and leverage the vast amounts of vendor paid advertising that runs through the network and driving all the benefits back to Century 21 agents and the masterbrand is something we are incredibly proud of and aligns perfectly with the VMG philosophy of building agent’s businesses off the back of vendor paid advertising.”

VMG and Century 21’s partnership comes off the back of five new leadership appointments at VMG, including Sian Rowlands as MD, financial services to oversee VMG’s partnership with ANZ and build out the brokerage offering.

Damon Pezaro will oversee product strategy and development for the group as the chief product officer.

Jordy Catalano will move from the chief product officer role into the role of director of consumer services and markets.

Barrie Bowles has been appointed digital and data director across View Media Group and will lead the digital and data strategy for the business. 

Emily Rayner will head up content for VMG with initial focus on view.com.au’s content strategy as head of content.

See also: Catalano’s View Media Group makes five leadership appointments

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