Yakkazoo has appointed Josh Collins into the newly created role of group account director.
Collins brings more than a decade of experience delivering digital, traditional, and integrated channel campaigns, working on clients including Isuzu, PointsBet and Victoria Police.
During his most recent role with Cummins&Partners, Collins served as group account director for the company and led automotive accounts including Jeep, Alfa Romeo, and Fiat during his three-year tenure.
He was also part of the team that delivered Jeep’s most recent campaign, “I’m in”, which launched in 2020 and continues to improve the brand’s performance in Australia.
Collins also previously worked with Melbourne agency Fenton Stephens for nearly eight years in various account management positions including head of account management.
In his role, Collins will be responsible for leading major client accounts, with a specific focus on the agency’s media buying and strategy and creative work with New Balance.
Mark Barrett, Yakkazoo managing director, said: “There is no doubt Josh’s new appointment is reflective of the gold class calibre of talent that Yakkazoo is attracting in the market and following our merger with Frontier Media to become a fully integrated agency.
“His noteworthy experience working on high profile brands will be an asset to Yakkazoo, as the agency continues its growth as a best-practice agency of choice.
“Josh’s appointment shows we are serious about our growth plans and position within the industry. It’s our goal to ‘unthink ordinary’ and that’s within every element of our business, as well as the work we do with clients,” he added.
Collins said of his new role at the agency: “I’m thrilled to join the talented team at Yakkazoo and take the reins on New Balance, a well-established, much-loved brand. I live and breathe the opportunity to work with brands to deliver highly effective creative concepts through a mix of innovative creative and brand campaigns.
“My focus with New Balance will be supporting the engagement between the brand and its customers. I’m looking forward to bringing my experience and background in multi-channel execution to Yakkazoo,” he added.
Earlier this month, Yakkazoo and Frontier Media merged to form a fully integrated, full-service advertising agency to explore more shared opportunities across their client bases within the wider VMG umbrella.