Vogue Australia has this week dusted off a favourite sub-brand, Miss Vogue, and given it new digital life. The new hub is a refresh of the vertical on the vogue.com.au site.
Vogue Australia told Mediaweek it coincides with the February ‘Youthquake’ themed issue of Vogue Australia which will be on sale February 7.
(The current January edition of Vogue Australia features Ash Barty on the cover.)
Miss Vogue features new content for a Gen Z audience on both the new vertical and social channels. Its aim is to be an inclusive space for young people wanting to find their voice, understand their own style and plan for their future.
A further explanation is offered to readers at the new website:
Self-expression is at the core of the revamped brand. We want to nurture young talent, and celebrate experimenting and having fun with fashion. The core values of Vogue Australia are at the heart of Miss Vogue, and we want to represent all people from all backgrounds with an inclusive and diverse mission. And we’d really love to hear from you!
From trends to sustainability, Miss Vogue is Australia’s most exciting fashion-focused youth website, a hub for creativity and a place where up-and-coming talent will be celebrated. Careers and life advice abound, we will speak to the best experts (ahem, those in only the coolest jobs) to compile all the direction you’ll need in your journey from high school to graduation. Mental health and sex education will be key pillars of our content, and we want to keep you informed and educated beyond the clothes you’re wearing.
The Miss Vogue brand appeared in Australia in print form with a magazine featuring Elle Fanning on the cover in 2013. Subsequent magazine editions featured Georgia May Jagger and then Sky Ferreira on covers.