Vogue Australia Announces Vogue American Express Fashion’s Night In 2020

vogue fashion's night in

The retail event will run online for the first time in its 11 year history

Vogue Australia editor-in-chief Edwina McCann today announced the launch of the Vogue American Express Fashion’s Night In 2020, running the retail event online from 22 October to 1 November 2020 for the first time in its 11 year history.

Vogue Australia and presenting partner American Express has reimagined the annual Fashion’s Night Out event this year to make it an 11 day national festival of fashion and beauty featuring a series of virtual events all designed to highlight the local retail and fashion industry. 

McCann said: “It’s incredible how this Vogue Australia event continues to develop. It was founded by Anna Wintour in 2009, with the intention of helping retailers survive the GFC. In 2020 amidst the backdrop of a global pandemic, Fashion’s Night Out will become Vogue American Express Fashion’s Night In, and we are pulling the event back to its core purpose – to ignite retail spend and create sizable economic impact for the retail and fashion sectors.

“We are delighted to have American Express partner with us for the fifth consecutive year. Their investment in the event ensures we deliver a strong connection with our participating retailers and our consumers. I would also like to thank the City of Sydney and City of Melbourne for their continued support of this important retail initiative. We will all work together to deliver the very best experience for our customers and provide retail outcomes over an extended period.”

American Express vice president of brand, charge cards and experiences Naysla Edwards said: “Vogue American Express Fashion’s Night In will take the traditional evening of fun to a new virtual space.

“From the comfort of their homes, all of our Card Members can continue to enjoy the benefits of membership with a virtual runway show. Selected Card Members can watch interviews with designers and exclusive behind the scenes content. The Australian retail industry has been hit hard, and we’re proud to back hundreds of online retailers with our exclusive Card Member offer, giving the business community the support it needs now.”

All of the Vogue American Express Fashion’s Night In participating retailers will feature on the Vogue Australia website with a product gallery and shoppable links to their e-commerce stores. Store listings will be live over the 11 day event period. 

Fashion’s Night In Sydney will host online events and offers to local retailers, as well as a live event in the CBD on Thursday 22 October in partnership with City of Sydney. The event will have a reduced footprint of in-store and in-centre activations rather than large on-mall activations, to allow for social distancing guidelines.

Vogue American Express Fashion’s Night In Melbourne, which normally sits within the official Melbourne Fashion Week program, will this year precede the event when it returns with a revised program.  Vogue American Express Fashion’s Night In Melbourne will host a series of local online events and offers, to continue to support the rebuild of Melbourne’s retailer community. The City of Melbourne has partnered with Vogue Australia on its flagship event since 2015. 

Bassike has again collaborated with the Vogue Australia team on the design of the official 2020 Vogue t-shirt. The t-shirt is 100% organic cotton jersey, sustainably made in Australia and available to purchase at bassike.com.

Visit the website for more information on Vogue American Express Fashion’s Night In.

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