Visa has launched Tap In, a global campaign for the FIFA World Cup 2026 built around one of football’s simplest finishes: the tap-in goal.
As the Worldwide Payment Technology Partner of the FIFA World Cup 2026, Visa is using the campaign to connect the ease of a tap-in with the speed and simplicity of paying with Visa.
The campaign is based on the platform: “Everything is a tap in with Visa.”
The campaign is fronted by award-winning actor Jason Sudeikis, who appears in a hero film journeying through the US, Mexico and Canada.
The work shows Sudeikis using his Visa card to make moments across his World Cup experience easier, positioning Visa as a way to remove friction from fandom.
He is joined by renowned figures in football such as Lamine Yamal, Erling Haaland, Christian Pulisic, Jorge Campos, and announcer Andrés Cantor.
Erling Haaland as a cab driver.
“Football has this way of making even the smallest moment feel shared,” said Sudeikis.
“Tap In helps fans stay connected to that feeling – whether they’re on the pitch, in the stands, or at home.”
Turning match moments into fan prizes
Visa is also launching fan promotions across the three host countries.
In the US and Canada, eligible cardholders can register for Tap In to Score, a Visa promotion that links match moments with prizes.
Fans can win FIFA World Cup match tickets, a potential trip to the Final, signed memorabilia and limited-edition merchandise.
In Mexico, eligible Visa cardholders can register for Pásala Para Ganar to win tickets to a FIFA World Cup 2026 match.
From screens to streets
Tap In will roll out across broadcast, digital, social, creator partnerships and live fan moments.
Visa will also run Tap In Studio activations at select stadiums and major host cities, combining football, art and culture.
The activation will include Visa’s first global art collection.
Community impact across host countries
Visa is also using the campaign to support small businesses, creators and communities across the FIFA World Cup host countries.
Through Tap In to Impact, Visa is committing US$600,000 to three nonprofit partners: SCORE in the US, Pro Mujer in Mexico and Futurpreneur in Canada.
The investment is designed to support local business owners, mentors and community builders across the host markets.
Visa on the campaign
Frank Cooper III, Chief Marketing Officer at Visa, said Tap In is designed to bring fans closer to the tournament.
“Fans don’t just watch the FIFA World Cup – they live it,” said Cooper.
“Tap In keeps them closer to every moment, turning the easiest goal in football into an invitation for fans everywhere to participate.
“One tap, and you’re in.”
Top image: Jason Sudeikis