Seventy per cent of Australians are already watching sport at work. SBS has simply decided to give it a logo.
Hyundai, Hisense, Macca’s, Rexona, bet365, Commonwealth Bank and Youi Insurance have joined SBS’ tournament coverage.
The company is introducing new in-app ticket-scam warnings and, expanding protections against online abuse.
The broadcaster has added rewind, restart and HD streaming features ahead of its FIFA World Cup 2026 coverage launch.
Fernandez joins from Cartology, part of Woolworths Group, where he served as Head of Growth.
The campaign is built around football’s simplest finishes: the tap-in goal.
