Australia’s Paraguay draw became the most-watched World Cup match in SBS history.
SBS's Socceroos versus Türkiye broadcast reached 4.78 million Australians, topping Sunday's ratings and setting new VOZ records for the network.
The Hisense Hangout will feature across SBS’s FIFA World Cup 2026 coverage from June to July.
'Because we’re funded by readers, not billionaires, our focus remains on building trust and delivering value for audiences.'
Seventy per cent of Australians are already watching sport at work. SBS has simply decided to give it a logo.
Hyundai, Hisense, Macca’s, Rexona, bet365, Commonwealth Bank and Youi Insurance have joined SBS’ tournament coverage.
The company is introducing new in-app ticket-scam warnings and, expanding protections against online abuse.
The broadcaster has added rewind, restart and HD streaming features ahead of its FIFA World Cup 2026 coverage launch.
Fernandez joins from Cartology, part of Woolworths Group, where he served as Head of Growth.
The campaign is built around football’s simplest finishes: the tap-in goal.
