The Victorian Automotive Chamber of Commerce (VACC) has teamed up with LiSTNR to launch its first branded podcast, The Grille, which brings together automotive journalist Greg Rust, actor Shane Jacobson and VACC CEO Geoff Gwilym, to discuss all things motoring.
Each episode features news and views about Australia’s automotive industry, appealing to automotive industry professionals, motoring enthusiasts and motorsport fans.
The first episode, available now on LiSTNR, features former Top Gear host Jeremy Clarkson and future episodes will be published monthly.
Rust, best known for his LiSTNR podcast Rusty’s Garage, will anchor the podcast, with car and bike enthusiast Jacobson bringing his unique sense of humour to the show and Gwilym rounding out the trio with his industry rigour and business perspective.
“We just felt like there was a gap in the automotive space for this type of show. Plenty of people talk about automotive in panel style discussions but we wanted a podcast with an almost FM radio feel about it – pacey and fun but importantly, with authority. Having such a respected industry commentator like Geoff Gwilym on board, and the resources and know-how available to VACC, really gives The Grille a point of difference,” Rust said.
Jacobson said: “It’s such a rare thrill to be working with the best in the business, and The Grille team really is the best. Greg Rust is so knowledgeable and well-connected within the automotive world, and Geoff Gwilym is the go-to guy for industry comment. What he doesn’t know isn’t worth knowing. I’m really geared up for The Grille. Talking all things automotive? Try to stop me.”
Gwilym said: “The Grille really is about doing things well. We have a great team that brings together all the important angles – professionalism, entertainment, and authority. Partnering with LiSTNR is an extension of this philosophy. LiSTNR is the best in the business when it comes to podcast production. The list of stars in its stable is impressive and we wanted to be in that stable too.”
SCA head of commercial ‑ podcast and partnerships, Kim Norman, said: “The Grille is a perfect example of the unique opportunity LiSTNR offers brands. Extending our premium talent, in this case Rusty, to brands like VACC develops a unique audio offering based on the gaps we are identifying in the market.”
The Grille is available now on the LiSTNR app.