Val Morgan Digital is partnering with TheFork, Australia’s number one restaurant booking app to launch Thrillist Serves, a digital support network for the hospitality industry, hosted on Thrillist Australia. This program will support hospitality business owners and drive audiences to book, buy and support them at a time when they need it the most.
In partnering with TheFork – which has a network of 4,000 restaurants across Australia – Thrillist Serves will act as a digital storefront for restaurants, bars, and cafes around Australia. Val Morgan Digital will create custom content, promoting restaurants supported by TheFork, with a dedicated platform that links users directly back to restaurants to book tables. There will also be a competition to give away $5,000 worth of restaurant experiences.
Ben Tyers, editor of Thrillist Australia said, “Our foundations at Val Morgan Digital are about igniting important conversations across different mediums, platforms, and screens. The Thrillist Serves initiative really speaks to that, as we put a spotlight on our local hospitality venues and the ways in which we can support them. It’s been a tough 18 months for the industry between bushfires, COVID 19 and the subsequent travel restrictions so there has never been a more important time to serve the hospitality industry. Together with TheFork, I can’t wait to get started.”
Gary Burrows, TheFork Australia country manager said, “We’re thrilled to be partnering with Thrillist Australia to launch Thrillist Serves. We’re committed to supporting the hospitality industry and doing everything we can to encourage Australians to dine out. Our mission is to give diners the ability to discover great restaurants, at the best price, at the right time. Thrillist Serves is another opportunity for us to help drive diners to restaurants, which is the most important thing a restaurant needs right now.”
Thrillist Serves launches today and TheFork Festival is now on. TheFork users have access to special discount offers including up to 50% off their food bill at hundreds of restaurants across Australia until 28th March.