Melbourne strategy studio Untangld announces launch of London studio

Untangld group shot

Emily Gray: “Untangld isn’t for everyone, but has caught fire with ambitious business and marketing leaders”

International strategy studio Untangld has announced the launch of its new London venture.

Founded in Melbourne, the studio is expanding operations to London in response to the growing demand for agnostic and actionable strategy solutions. With businesses showing increasing dissatisfaction with both the traditional agency model and consultancies alike due to lack of specialism, the slow delivery of work and increasing expense, Untangld lists a “boutique approach” to business transformation. 

Over the past three years Untangld has collaborated with ambitious businesses around the world, including Amazon Prime Video, Carlsberg, IG, Flaus, x15ventures, VIDA GLOW and Nando’s. It was recently recognised by the Australian Financial Review as one of Australia’s fastest growing start-ups and SmartCompany as one of the 50 best places to work.

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Untangld’s London office is poised as a critical hub in bringing Untangld’s strategic thinking closer to its existing US and European partners, and enabling them to support a broader range of business problems across different time zones. It will be managed by two new founding partners; business director Emily Gray, and strategy director, Lawrence Heath, who both bring a wealth of experience from Omnicom and WPP agencies.

Jamal Cassim, co-founder of Untangld, said: “We wouldn’t entrust Untangld with anyone else. Emily and Lawrence both have the rare talent to operate at every altitude of business, from 30,000 feet to ground level.”

Heath commented: “We have to look past the obvious and use creativity to truly elevate the experience.”

Gray added: We’ve heard from countless business and marketing leaders who are crying out for someone to help them navigate an increasingly expansive and fragmented landscape.

“The breadth of business challenges today requires a different model, one that offers blissfully agnostic, jargon-free, actionable strategy.

“Untangld isn’t for everyone, but has caught fire with ambitious business and marketing leaders who are serious about the impact they want to have.”

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