IMAA welcomes indie agencies to WILD LIFE Sydney Zoo for Who’s Who in the Media Zoo

IMAA - Left to right: Sam Buchanan, Angela Smith, Liam Loan-Lack and Ed Stening

Sam Buchanan: “It’s wonderful to know our outside-the-box approach to networking has really resonated with our members”

The Independent Media Agencies of Australia (IMAA) welcomed more than 300 media industry figures to WILD LIFE Sydney Zoo on Darling Harbour for its interactive Who’s Who in the Media Zoo event.

Executives from more than 70 independent media agencies across Australia travelled to Sydney and had the chance to network and hear important updates on the latest developments in the digital, audio, TV, out-of-home, and publishing and news landscapes, courtesy of the IMAA’s media partners.

An impressive total of 31 IMAA media partners created activations for the event including ACAST, ACM, ARN, Bishopp, Blis, Crimtan, Criteo, Fabulate, Go Transit, Gumtree, GWI, IAS, Insticator LinkedIn, Meta, Moove, Nexxen, News Corp, Nine Radio, Nova, oOh!media, Paramount, QMS, Quantcast, Reddit, SCA, Scentre Group, StackAdapt, Taboola, TorchMedia, and Weatherzone.

Those activations included 3D audio experiences, 1:1 consulting sessions, demonstrations, video-making courses and giveaways – all set among the zoo’s animal displays.

The event also included a panel discussion hosted by IMAA Leadership team member and Affinity Media’s chief executive officer Angela Smith, offering a candid discussion around marketers’ perspectives on pitching. What precipitates the pitch in the first place, what’s worked for them in finding the perfect partner, and what makes for a healthy agency-client relationship to avoid a pitch being needed at all. 

Panellists included marketing director – Shapes at Arnotts Krishma Sood, Spirits at Lion general nanager Ed Stening, and CMC Markets APAC & Canada head of marketing Liam Loan-Lack.

IMAA CEO, Sam Buchanan, said: “We are absolutely overwhelmed with the turn-out for Who’s Who in the Media Zoo – it’s wonderful to know our outside-the-box approach to networking has really resonated with our members.

“We are committed to keeping our independent sector across the advancements and innovations occurring across the national media landscape. Who’s Who in the Zoo was a chance for our members to chat with our media partners on what’s happening in their channels, and to hear from some of the industry’s leading CMOs on navigating the ever-changing agency world.

“I’d like to extend a huge thank you to everyone who attended. Last night’s event was highly successful – and we couldn’t have found a better location to host it – all the animals were truly engaged!”

IMAA - who's who in the zoo

IMAA - who's who in the zoo

The night was capped off by a jungle-themed after-party hosted by Criteo for members and partners. Who’s Who in the Media Zoo is part of the IMAA’s mission to provide in-person networking and learning opportunities for its members.

This year, the IMAA has also hosted the launch of its Female Leaders of Tomorrow program in both Melbourne and Sydney, along with networking events in Brisbane, Cairns and Perth.

Top image: left to right – Sam Buchanan, Angela Smith, Liam Loan-Lack and Ed Stening

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