BIG4 Holiday Parks appoint Untangld and Pangea as strategy and creative partners

BIG4 appointment

BIG4 head of marketing: “We’re excited to partner with two forward-thinking and talented businesses”

BIG4 Holiday Parks has appointed strategy studio, Untangld, and creative advertising agency, Pangea, as its nationwide partners.

Regarded as Australia’s favourite leisure park network, covering more than 180 locations across the country, BIG4 tasks itself with providing the best and most memorable holiday experiences.
Natasha Prendergast
, BIG4 head of marketing, said the brand was delighted to partner with two innovative companies.
“This year is anticipated to be a massive year for BIG4 as we embark on a significant growth strategy, and we’re excited to partner with two forward-thinking and talented businesses as we prepare to share our story and product offering to audiences new, emerging and loyal,” she said.

James Needham, Untangld co-founder, was equally bullish about the new partnership. He said: “BIG4 is baked into the Aussie imagination and the chance to help redefine how they win has been a dream for us.

“From research to customer and brand strategy that sets up the next era of brand storytelling, we cannot wait to see it brought to life with our partners at Pangea.”

Celebrating the great outdoors, Pangea founder and business director Tim Holman shared his personal enthusiasm for the partnership with BIG4: “Growing up travelling and road tripping around Australia, telling the story of the great Australian holiday could not be more exciting for me on a personal level, and we know the privilege we have in being given this opportunity.”
The friendly atmosphere you experience in the holiday parks is equally present in the partnership according to Holman: “We are excited to be partnering with such an iconic Australian brand. Sitting down with Tash, Sean and the wider BIG4 team had us bouncing around ideas from the first meeting and I think that chemistry and ambition for bold work has carried through every discussion since.”
Pangea continues its new business success story alongside hero clients carsales, St.LukesHealth, Elanco and Origin Zero since starting in 2022.
Untangld was recently featured in the AFR as one of Australia’s 50 fastest-growing start-ups.
Untangld and Pangea continue their innovative partnership on shared clients including Elanco, Dasher + Fisher Gin and the soon to be launched Copper Branch.

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