Australian startup company and e-commerce platform Bigcommerce has partnered with Twitter to support its “Buy Now” button.
The feature is a new sales conversion tool which enables merchants to promote and sell products natively across the social network’s desktop, mobile and tablet apps. Through the partnership, Tweets including links to products sold by Bigcommerce clients will be automatically transformed into ‘buyable’ Tweets allowing buyers to search, discover and purchase products in-the-moment directly within the timeline.
Bigcommerce joins commerce platforms like Demandware, Shopify and Stripe to support the Buy Now button. The function is currently only available in the US with an international rollout planned for 2016.