Twitter explores female leadership in entertainment via new event

Set The Standard is being hosted in partnership with Australian Women in Music Awards.

Twitter Australia is rolling out the next instalment of its highly successful #SetTheStandard event series today in partnership with Australian Women in Music Awards (AWMA).

The exclusive event series that kicked off in 2017 brings together influential women who – as the name indicates – Set The Standard when it comes to campaigning for gender equality. It showcases role models who use Twitter to create a voice, build their brand, and advocate for change.

The latest event in partnership with Australian Women in Music Awards was held at Twitter’s headquarters in Sydney and aimed to focus on female leadership in the music industry and champion women making waves in entertainment.

Australian Women in Music Awards advisory chair and co-producer Tracee Hutchison was chosen to facilitate a panel of five influential women in entertainment.

The panel comprised Twitter director of content partnerships for Japan and Asia Jennie Sager, Australian Women in Music Awards founding director Vicki Gordon, Australian hip hop artist and activist Kween G, Australian singer-songwriter Montaigne and Junkee Media music writer Jules LeFevre.

Twitter’s head of public policy, government, and philanthropy Kara Hinesley said: “#SetTheStandard is about empowering women to communicate fearlessly on Twitter. At each event, we showcase role models that show up, speak up and get things done and, with the Australian Women in Music Awards, we’re bringing together people of all ages to encourage conversation about how to effect positive change in the field of music and entertainment.”

Vicki Gordon said: “Creating change disrupts entrenched attitudes. The AWMA backs all of the men and women who are already engaged with the change that needs to happen within the industry. Together we are building a diverse and more inclusive music culture.”

Previous #SetTheStandard events included Women of Business, Women in Sport and most recently Indigenous Women, in partnership with the NAIDOC Committee.

The inaugural Australian Women in Music Awards will take place at Brisbane Powerhouse on October 9 and 10. The awards turn the spotlight on women, recognising First Nations and multicultural performers, excellence in artistry, technical and production skills, cross-cultural development, songwriting, music education, music photography, management, humanitarian work, leadership and more.

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