Triple M still kicking weekend footy goals
Triple M reported it is the place to be for advertisers wanting football fans. In Sydney 248,000 of people aged 10+ tune into the Triple M NRL broadcast in Sydney each week.
Of those people, 243,000 (98%) are in Triple M’s target demographic of people aged under 70 years of age. Of those people under 70, Triple M NRL is the #1 broadcast in Sydney.
Triple M NRL is also the #1 broadcast in the target demographic of people aged 25-54, reaching 157,000 each week.
Some 885,000 people aged 10+ tune into Triple M NRL and AFL Footy across metro markets each week. (Combined metro figure – excludes Perth because of timeslots).
This is the highest combined Triple M Footy reach since Survey 5, 2015.
Mean while in Melbourne, SCA said Triple M Footy wins:
#1 broadcast for all aged people 10+ in Melbourne with 345,000 tuning in each week
#1 overall in share for people 10+ (9.4%)
#1 broadcast in the key demographic of people aged 25-54, reaching 198,000 each week
When using all people data, 3AW claims top spot in the football audience stakes with a combined Friday, Saturday and Sunday football share of 9.2%.