After the shock decision to let go of a longtime 3AW executive last month just before Nine Entertainment Co took control of the station, the new management has reinstated the much-admired Stephen Beers.
Nine Entertainment Co’s new MD radio, Tom Malone, sent this note to staff about the move:
I’m delighted to announce that Stephen Beers is returning to 3AW as station manager – Melbourne. Stephen has generously agreed to contract back to Macquarie Radio as we transition our business into the new Nine. I have taken this decision because even in my first week I see what an important contribution Stephen has made to the success of 3AW in this city and for this community and we need his wisdom and support as we move forward together.
Personally, I have known Stephen for 20 years, and I’m looking forward to working closely with him as we evolve the sound of 3AW and 1278, improve the way we produce and commercialise our content, and move closer together with the TV, print and digital parts of our business to drive audience and revenue growth for each other.
While I know you will be happy with Stephen’s return, this does not alter the challenge ahead of us. We must all strive to deliver great local content, while keeping a close eye on costs to ensure the health of our business and its contribution to the broader business. That is my challenge to you and Stephen as we move into 2020.