TLA Worldwide secures contract extension with South Australian Tourism

“It is an important part of South Australia’s major events strategy and we are proud to play a part in this”

Sports marketing agency TLA Worldwide has secured a two-year contract extension with the South Australian Tourism Commission (SATC) to provide PR services for the Superloop Adelaide 500.

The contract extension will see TLA’s experience with the largest domestic motorsport event in Australia extend to nine events, with the inclusion of 2021 and 2022.

TLA’s general manager – marketing & communications, Laura McLachlan, said TLA is thrilled to secure the contract extension after another successful campaign in 2020.

“The Superloop Adelaide 500 is a world class event that showcases the city to potential visitors all over the world. It is an important part of South Australia’s major events strategy and we are proud to play a part in this,” said McLachlan.

TLA’s national footprint allows the team to maximise results in key markets for South Australia, while the Adelaide office leverages strong relationships with news, sport and lifestyle media locally.

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