Tipping competition with $2m prize drives News Corp subscriptions

• Michael Wilkins, managing director of sport, wagering & gaming at News Corp Australia, comments

News Corp Australia has launched the country’s richest sports tipping game, tips.com.au, with competitions for the NRL and AFL. More than $2 million in cash prizes are on offer. The game is free so everyone can play and anyone can win.

The move further strengthens News Corp’s digital subscription strategy by harnessing premium sport content to drive audience growth as players unlock expert tips and analysis from News Corp’s sports journalists.

Kayo and BetEasy are the inaugural commercial partners for the launch of tips.com.au across News Corp’s metro and regional news brands and news.com.au. Fox Sports will also be supporting the game. 

Michael Wilkins, managing director of sport, wagering & gaming at News Corp Australia said: “Our aim is to find Australia’s best tipster – but also be an inclusive game that can be played by families, at offices, pubs and clubs.”

KFC SuperCoach launched in 2009 and engages 625,000 players across AFL, NRL, BBL and horse racing. Each SuperCoach game attracts a larger registered audience than the official sporting bodies’ fantasy games, with players averaging eight hours a week with the game.

Tips.com.au offers a cash prize of $50k for the winner of each code’s tipping comp (you can enter one or both) plus a $1m prize in each code if you can achieve the streak – picking the winner and margin of a chosen marquee game each week.

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