Val Morgan Digital’s food, culture and travel publication Thrillist Australia and restaurant booking app TheFork have partnered to create a digital support network for the hospitality industry at a time they need it the most. Hosted on Thrillist Australia, Thrillist Serves 2.0 is a platform for hospitality business owners to add their restaurants, cafes, and pubs to the Thrillist Serves directory to help promote their offerings.
The launch comes at a time where the hospitality industry especially needs support following lockdown orders across most of Australia’s states and territories. It seeks to help hospitality business owners promote takeaway menus, sell merchandise and drive bookings if/when they are open for business.
To sweeten the deal, Val Morgan is offering businesses who add themselves to the Thrillist Serves 2.0 platform a chance to win a $50,000 ad package across the Val Morgan Digital network (Thrillist, The Latch, POPSUGAR and Fandom), with content amplified across Val Morgan Outdoor.
On the partnership and new platform, Val Morgan Digital publisher Amanda Bardas says: “At the heart and soul of Thrillist is the hospitality industry – restaurants, cafes, pubs, bars, and their staff. It would be a disservice to not use our platform to support the industry and community we couldn’t live without.
“If you own a restaurant or café, or know someone who does, get them onto Thrillist Serves, so we can help link the hospitality industry directly with more customers. Our partnership with TheFork helps bring it all to life and amplify our cause.”
TheFork Australia managing director, Gary Burrows adds: “Over the last week we’ve seen how important it is to continue supporting the hospitality industry. When restrictions are eased, we want all Australians to be dining out at restaurants, but during lockdown periods businesses need help in other ways. We’re proud to be partnering with Thrillist Australia to support the launch of Thrillist Serves 2.0. This platform provides an opportunity for the industry to let Aussie diners know exactly what they can do to help restaurants when they need it most.”
Thrillist Australia launched in February 2021 and has quickly cemented itself as one of the leading food, drink, and travel websites for Gen Z and Millennials in Australia. With the backing of Val Morgan Group, Thrillist Australia creates content for every screen, channel and platform.
Add yourself to the Thrillist Serves 2.0 platform here.