The Monkeys launches first major work for DoorDash

“They battled the servers, braved the Bottle-Os and got the nachos. Your nachos.”

​​Accenture Song’s The Monkeys has launched its first major work for DoorDash, after being appointed as the brand’s main creative agency last July.

The campaign encourages people to “Smash it, DoorDash it” as part of a new brand platform called ‘Smash It’.

“They battled the servers, braved the Bottle-Os and got the nachos. Your nachos,” the narrator to the hero TVC says, “The taste of victory is at your doorstep.”

The work also stars a new visual identity for the delivery platform.

The brief was to champion the everyday, to highlight those ordinary moments when you need something the most and it’s not within reach,” Head of Marketing Natasha Aaron. “That amongst the chaos of daily life, there’s a sense of relief that you can get what you want and need at a moment’s notice all within one platform.” 

The Monkeys’ Chief Creative Officer Ant Keogh added that the agency “worked really hard to create a campaign full of memorability, to help DoorDash be top of mind for consumers when they reach for their phones.”

The campaign launched this week across TV, OOH, online, radio, and social, with the film directed by Sweetshop’s Trevor Clarence.


Client: DoorDash
Head of Marking: Natasha Aaron
Senior Marketing Partnerships Manager: Madison Westall  
Marketing Manager: Sarah Hamilton

Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Strategy Director: Dave Collins
Creative Director: Hugh Gurney 
Senior Creatives: Jake Rusznyak & Dennis Koutoulogenis
National Head of Production: Romanca Mundrea 
Senior Producer: Simone O’Connor & Katie Bassett  
Senior Craft Designer: Raph Tamkalis  
General Manager: Sophie Gosper
Group Account Director: Alex Ashby
Account Director: Ella Goldberg

Media Agency: Wavemaker  

Production Company: The Sweetshop
Director: Trevor Clarence
Producer: Helen Morahan
Co-Managing Director: Grey Fyson
Co-Managing Director: Edward Pontifex
DOP: Alex Serafini
Editor: Drew Thompson
Colourist: Billy Wychgel 

Post Production: ARC EDIT
Producer: Jess Ryan

Casting: Danny Long Casting

Music & Sound: Rumble Studios
Music Composer: Jeremy Richmond 
Sound Designer: Tone Aston
Executive Producer: Michael Gie

Photography Production Company: The Kitchen
Photographer: Bonnie Coumbe
Senior Producer: Federica Genovesi
Producer: Lea Itterman
Retouching: Cream Studios

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