GOLD104.3’s The Christian O’Connell Show has raised nearly $80,000 in five days to help families in need this Christmas, more than doubling the target set by Melbourne’s #1FM breakfast show.
Christian O’Connell’s Hamper Claus was launched with the aim to raise $32,500 for Mums Supporting Families In Need (MSFIN).
The “small but fierce” non-profit charity supports the community’s most vulnerable families through the provision of material aid, distributing hampers throughout the year but especially at Christmas. With demand greater than ever this year, MSFIN reached out to The Christian O’Connell Show to ask for help.
Christian O’Connell said: “So many families are doing it tough right now, and no child or family should ever go without the essentials. When MSFIN first reached out to me I knew I could use the power of radio to make a difference and am so thrilled with how our listeners and clients have jumped on board to help.”
With each hamper costing $65 to make, MSFIN were hoping to raise money for another 500 hampers, with all donations going directly to make those hampers. Christian encouraged listeners to give whatever they could afford, with personal donations ranging from $5 up to $1,000, and business donations up to $19,500.
Within two days, the target had been reached, and now nearly $80,000 has been raised, which will help over 1200 families in need.
Kim Michod from MSFIN said: “To say it has been overwhelming is an understatement. We never expected to raise this much money and are humbled by the generosity of everyone who has helped us sprinkle some Christmas magic for families who are doing it a little bit tough. To everyone who listened and who donated, and to Christian and his wonderful team who helped us navigate unchartered waters of being in the spotlight, we thank you.”