Gold 104.3’s The Christian O’Connell Show has announced the Win A Billboard campaign, an inclusive marketing campaign that heroes the listeners and conversations of Melburnians.
With 100 billboards live across Melbourne, each billboard can be updated in ‘real time’ throughout the course of the show. Christian O’Connell is giving listeners the opportunity to be able to display their personal message during the show and beyond.
Whether it be a proposal, a welcome home message or a reminder for a family member, Melburnians are invited to participate. Listeners can call the show directly, or alternatively use the QR codes that have been set up around the city to send their messages in.
O’Connell said, “It’s an idea I’ve wanted to do for a few years and every show right now is like Christmas Day when I was 10 years old, and I’ve got a new shiny toy that Melbourne gets to play with. I can’t wait to find out what message someone wants and how we can help them.
“I love trying to break new ground and surprise our audience in the morning and sticking to safe and predictable radio is for other shows who want to do the secret sound.”
Lauren Joyce, ARN chief strategy & connections officer said, “It is important for us to use our marketing to engage audiences in the same way that the content we are promoting does.
“The heroes of the Christian O’Connell Show are the people of Melbourne and involving them in the campaign, in the same way that Christian does on air, reinforces exactly why more Melbournians choose to listen to Christian at breakfast than any other show.”
Last year, The Christian O’Connell Show raised nearly $80,000 in five days to help families in need over Christmas, more than doubling the target set by Melbourne’s #1FM breakfast show.
See also: The Christian O’Connell Show raises nearly $80,000 for families in need