The Bachelor Australia season 6: Troubled ending with giant ratings

• Biggest total series ever with record-breaking catch-up viewing

After six seasons, The Bachelor Australia has broken audience records across platforms as the most-watched Bachelor season ever with total audience up 14% on season four, which held the previous record. Season six also had the most-watched episode (episode 8) on tenplay ever and was the most-watched series on the platform.

The series had an average national audience of 1.25 million, including 945,000 capital city viewers. Across this year’s season, The Bachelor Australia ranked #1 in its timeslot in 25 to 54s, under 55s and total people.

The Bachelor Australia’s total audience average, which includes five city metro television audiences and online catch-up viewing plus television encores, was 1.15 million.

On social, Facebook average weekly total engagements were up 39% year on year to 88,800. Instagram followers were up 24.5% year on year to 205,149 and Twitter total impressions were up 69% year on year to 5.4 million.

A Facebook post featuring commentary on Tim Tams went viral with a 4.5 million reach, 3.4 million video views and 244,000 engagements.

On tenplay, The Bachelor Australia achieved 26.4 million video segment views (up 14% on 2017), the biggest ever for any Bachelor franchise. It achieved 1.62 million unique video visitors (up 19% on 2017) and seven million video starts (up 6% on 2017), breaking all tenplay records and making it the most-watched show on tenplay ever.

The single most-watched episode on tenplay was episode eight when the Cat, Alicia, Romy and intruder Brittany left the show. The episode, which aired on September 6, added 240,000 viewers from online catch-up – the biggest ever online audience for any episode of any series on tenplay.

Last night, across Australia, 1.68 million people watched Bachelor Nick Cummins make his final decision. Earlier in the evening, 1.36 million tuned into the Grand Finale which saw Nick introducing the final two to his family. This peaked at 1.87 million.

The finale dominated social media with #TheBachelorAU trending #1 on Twitter in Australia and #3 worldwide. Britt and Sophie both trended #2 in Australia with Britt trending #8 worldwide. Nine out of the 10 Twitter trends in Australia were about The Bachelor Australia. There were almost 16,000 tweets about #TheBachelorAU.

In the capital cities, 1.24 million people tuned into The Final Decision, up 11% year on year, and peaking at 1.37 million. The Bachelor Australia Grand Finale had 1.01 million capital city viewers and peaked at 1.33 million.

The conclusion to season six of The Bachelor Australia dominated its timeslot in the capital cities. The Final Decision, which was the #1 program of the night, achieved the highest ever commercial shares for The Bachelor Australia series in total people (45.4%), 25 to 54s (51.7%) and under 55s (54.5%), while the Grand Finale, which was the #2 program of the night, achieved the highest ever commercial shares for a The Bachelor Australia finale in total people (35.5%) and under 55s (44.7%). It achieved a 42.8% share in 25 to 54s.

Network Ten chief content officer Beverley McGarvey said: “It’s incredible that after six years, The Bachelor Australia continues to get bigger and bigger. This season was a spectacular success across all platforms, delivering audiences a series that was highly talkable, engaging and simply fun to watch.

“Its achievements are a testament to the hard work and passion of everyone on and off screen. I’d like to thank the contestants and Nick for opening their hearts and giving love a chance, Warner Bros. International for being incredible production partners for this series, our commercial sponsors for helping us bring this series to life and to everyone at Ten who worked tirelessly to help make this season a success.

“On behalf of Ten, we wish Nick, Brittany and Sophie all the best for the future.”

Next Wednesday October 10, Ten launches the new season of The Bachelorette Australia with Ali Oetjen giving love another chance.

McGarvey said: “Ali’s season will surprise many. Audiences will be introduced to an amazing lineup of bachelors and a different Ali from what they have seen in the first season of The Bachelor Australia and Bachelor in Paradise. I can’t wait for audiences to see if third time will be a charm for her.”

Ratings highlight: The Bachelor Australia

• The Final Decision, National: 1.68 million viewers.
• The Final Decision, Capital Cities: 1.24 million viewers.
• The Final Decision, Capital Cities: 51.7% commercial share in people 25 to 54, 54.5% share in under 55s, 45.4% share in total people.
• Grand Finale, National: 1.36 million viewers.
• Grand Finale, Capital Cities: 1.01 million viewers.
• Grand Finale, Capital Cities: 42.8% commercial share in people 25 to 54, 44.7% share in under 55s, 35.5% share in total people.
• 2018 Season Average, National: 1.25 million viewers.
• 2018 Season Average, Total Audience, Capital Cities: 1.15 million viewers.
• 2018 Season Average, Capital Cities: 945,000 viewers.
• 2018 Season Reach: 6.65 million capital city viewers and 2.79 million regional viewers.
• 2018 Video Segment Views on tenplay: 26.42 million, up 14% year on year.
• 2018 Video Starts on tenplay: 7.0 million, up 6% year on year.
• 2018 Unique Video Visitors on tenplay: 1.62 million, up 19% year on year.
• Facebook Average Total Weekly Reach: 3.9 million.
• Facebook Average Weekly Total Engagements: 88,800, up 39% on 2017.
• Facebook: 321,912 “likes”, up 24% on 2017.
• Instagram: 205,149 followers, up 24.5% on 2017.
• Twitter Total Impressions: 5.4 million, up 69% on 2017.

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