Taxi advertising company Adflow has been acquired by the Covertrue Group which incorporates fleet branding company Liberty Signs.
David Cross CEO of Covertrue Group said: “With our vast knowledge around fleet branding and desire to grow the business into new verticals, Adflow perfectly fits our expertise and passion for exceptional vehicle branding and communication.”
General Manager for Adflow Luke O’Connor said; “Cost-effective vehicle advertising such as taxi backs and vehicle wraps represent an essential part of the out-of-home sector and act as a great attention multiplier for brands or campaigns. This acquisition will streamline production times and create a larger national footprint for advertisers.”
As part of the sale agreement Adflow has entered into an exclusive partnership agreement with Black and White cabs (owned by previous proprietor P2P Transport) ensuring operations and logistics across the taxi network remain aligned.
The Adflow fleet of 3,000 cabs and rideshare vehicles covers all major capital cities along with a large regional network throughout NSW.