Sony Music Australia’s Parade Management and Glenn Wheatley’s Talentworks have announced a Talentworks Parade joint venture.
Talentworks Parade will combine in the management of music artists, sporting personalities and media identities, as well as sign and develop new artists and personalities. Further, Talentworks Parade will also promote touring events, corporate performances, special event appearances, as well as develop merchandise, new media formats and other entertainment industry activities.
Denis Handlin, chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment, said: “We are delighted to join forces through Talentworks Parade with Glenn. He is a real ideas man and is a leader in the management community in building artists’ careers, such as the legendary John Farnham. Parade Management has a brilliant roster of artists which continually feature on the ARIA charts and tour extensively. Both Parade and Talentworks share the passion and focus for building long-term artist careers. The combining of our expertise will add substantially to the opportunities for Australian artists.”
Glenn Wheatley, managing director of Talentworks, commented: “I am very proud to be able to bring our two companies together. Talentworks has had a long history of artist management and concert promotion in the music industry in Australia. Sony and Parade Management need no introduction. They represent everything that is music in Australia. I look forward to working with Denis Handlin and his team.”
The artists managed by Talentworks and Parade include a host of multiplatinum and ARIA award winning Australian artists including the legendary John Farnham and Jessica Mauboy plus Samantha Jade, Anthony Callea, Dami Im, Justice Crew, Adam Harvey, Stan Walker, Cyrus, Jess & Matt, Kyle Bielfield and Missy Lancaster.
Parade Sports manages NRL legend and Australian Rugby League coach Mal Meninga.
Parade and Sony Music have also led the way with carefully tailored brand ambassadorships for its artists including with Target, L’Oreal, Cadbury and Woolworths.
Talentworks Parade’s senior team is Talentworks’ Glenn Wheatley and Parade /Sony Music’s Wayne Ringrow and Ken Outch and Parade’s David Champion.
Photo: Denis Handlin and Glenn Wheately singing the JV agreement