"When you're accountable, you really learn from your mistakes"
The day-long program held at Luna Park in Sydney
“The opportunity to push the boundaries and take the brand into the future is a dream."
This year’s program will be led by renowned nomadic strategists Rosie and Faris Yakob from Genius Steals
“We're not the Yahoo of yesteryear, we're a very new Yahoo"
This supports transparency and supply path optimisation, while maximising media spend and advertisers ROI
The integration aims to simplify the application of attention metrics for advertisers
Rosie and Faris Yakob will lead a masterclass on future-proofing careers amid the rise of emergent technologies
The deal is part of an extension and renewal of an existing partnership in Australia
"No amount of great media can perform well if creative is mediocre"
"It's a true integration and playing into that digital native mindset.”
Its remit includes supporting the business' refreshed focus as a media solutions partner for premium clients
As VP head of APAC at Yahoo!, Sigaloff was responsible for launching Yahoo! in Australia and New Zealand
They study found 66% of APAC and 59% of Australian Millennials and Gen Z looking forward to the metaverse
