"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
75% of marketers plan to increase their ad spend on TikTok this year
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
Generation Z spends 67.7% of total media time with digital channels, according to the new data
• Ad spend in the video streaming sector is set to grow faster than the total ad market
• The report identifies trends and themes in this year's award-winning campaigns
• The State of the Industry 2022: Modern Marketing in EMEA report provides a snapshot into brand and media growth
• Global Marketing Index continues to decrease in the rate of growth from 59.8 to 56.6
• The paper aims to give a fresh perspective on the key building blocks of effective marketing
• The Hub is a one-stop resource to help marketing practitioners worldwide address the climate crisis
• USA retained its place as the most awarded market in the world for effectiveness
• The Media 100 is produced by combining the results from global and regional media award shows throughout 2021
• The rankings showcase the most awarded campaigns and companies in the world
• Recovery of investment in OOH and cinema is exceeding the return of consumer activity to pre-pandemic levels
