Global advertising spending is expected to top $1 trillion for the first time.
Dean Chadwick, Kimberlee Wells, Joshua Lee and Nomfundo Msomi will lead 2024 judging jury.
61% of marketers are optimistic despite economic worries, lists WARC.
• Based on WARC’s proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders
• Nearly two-thirds (63%) of recipients say mail attracts their undivided attention
"Strategies need to be more imaginative and ambitious, and research needs more respect and reality."
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"
Amy Rodgers: "The winners of this category are unquestionably creative and now awarded for their effectiveness too"
Stephanie Siew, WARC, said: “Behaviours are shifting as consumers learn to live with long-term unknowns"
“Marketing Mix Modelling is really helping us look at the next level, at both macro and micro channels in each category."
The white paper outlines a new three-step framework to help brands develop a culture of creative impact to unlock growth
Pank: "Our mission is to save the world from ineffective marketing"
John Bizzell said: "This outstanding collection of work from around the world sets a new benchmark for effective marketing”
