"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
"They just need to be spoken to the right way and enticed into spending in various ways.”
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
Reset will focus on driving business growth and helping suppress inflation through competition and innovation.
RESET will be held at The Australian Turf Club and live streamed on 24 March 2023
Joining Rio Ferdinand is Ukonwa Ojo, Sandra Martinez, Shelley Reys and Bernard Salt
