The Australian Association of National Advertisers (AANA) today announced that global sporting icon Andre Agassi will headline RESET 2026: Growth through disruption, Australia’s premier conference for marketing leaders.
He’s not the only big name appearing at the event, with global affairs commentator and former BBC foreign correspondent Nick Bryant to deliver the opening address.
Agassi, widely regarded as one of the greatest tennis players of all time, will appear at RESET 2026 as part of a world-class program designed to help Australia’s marketing leaders navigate disruption, drive growth and lead through change.
The eight-time Grand Slam champion, Olympic gold medallist, entrepreneur, educator and philanthropist is globally recognised not only for his achievements on court, but for one of sport’s most powerful stories of reinvention.
He is one of only a handful of players to win all four Major titles and an Olympic gold medal in singles, cementing his legacy as a true tennis icon.
His journey from teenage prodigy to world number one, and later to business leader and passionate philanthropist, has made him one of the world’s most compelling voices on resilience, performance, leadership and sustained growth.
AANA CEO Josh Faulks said Agassi’s story speaks directly to the challenges facing marketers as they navigate AI, economic pressure, changing consumer behaviour and the need to deliver growth in an increasingly complex environment.
“Marketing leaders are under more pressure than ever to deliver growth while navigating constant disruption,” Faulks said.
“Andre Agassi is one of the greatest examples of reinvention, resilience and sustained high performance we have seen in any field. He didn’t just win at the highest level, he adapted, evolved and found new ways to succeed.
“That is why we are bringing him to the RESET stage this year.”
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Andre Agassi to headline RESET 2026 joining a grand slam lineup
Agassi joins a world-class RESET 2026 lineup of speakers focused on helping Australia’s marketing leaders lead through change and grow through disruption, including:
Dr Catherine Ball – futurist, social architect and AI leader helping organisations understand and adapt to technological transformation.
Nick Bryant – one of Australia’s most respected journalists and international commentators, helping marketers understand the geopolitical and economic forces shaping the future of business.
Raja Rajamannar – former Mastercard Chief Marketing and Communications Officer and one of the world’s most influential marketing innovators.
Rory Sutherland – one of the world’s leading voices on behavioural science, creativity and marketing effectiveness.
RESET 2026: Growth through disruption will bring together more than 600 senior marketing leaders for a day of ideas, insight, and inspiration focused on the future of growth.
With technology reshaping business, consumer expectations shifting, and marketers under pressure to prove impact, RESET has become one of Australia’s most important forums for marketing leadership, innovation and effectiveness.
Fewer than 150 tickets remain for RESET 2026.
Tickets are available at: https://aana.com.au/reset-2026/
Main image: Andre Agassi and his wife/At the peak of his tennis career. Image: Instagram