"We will be the first people in the world who actually turn ScrollX shoppable.”
“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
Pippa Leary: "What brings it together for us is this headless commerce capability"
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