Oaktree Capital Management has built a sub-five per cent stake in oOh!media.
The data found that advertisers using both classic and digital OOH delivered a 39% greater return on investment.
The company has also maintained that its preferred model is to remain independent.
In a trading update ahead of its AGM, the outdoor media company reported March quarter revenue up 4% overall and 7% in...
The move comes as the outdoor media company expands its leadership team.
The board has, so far, rejected both offers.
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
The campaign uses the language and discipline of sport to reframe trading as a consistent, everyday practice.
Pacific Equity Partners has reportedly made a $1.40 per share bid for the out-of-home media company.
Robertson steps into Commercial Director role, while Tassell becomes South Australian Sales Director.
Wollongong, the second most populous city in regional NSW and home to more than 315,000 residents.
As part of the change, oOh!media will transition its retail media offering with Petbarn to an in-house model.
Philippa Kelly will assume the role of Chair immediately following the AGM.
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
