Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose...
Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.
Sophie Madden: "Celebrating the 25th anniversary of the MFA Awards is an important milestone and a valuable reminder of our impact as an...
Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'
The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people...
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus...
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
Sophie Madden also spoke about celebrating the achievements at the Awards and living out the "We Are The Changers"
"It's also a great honour to be part of a very talented and successful bunch of inductees"
"Awards are never the goal; it’s the inputs that matter, and right now, the inputs are exceptional from our bench of talent...
Sophie Madden: "The work recognised among the finalists and the winners is up there with the best globally"
MFA CEO Sophie Madden: "We can’t wait to celebrate with all the worthy finalists and winners on 21 September"
