Meta will introduce a four-tier rating scale and new bonus multipliers from mid-year 2026.
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It's a revamp no one saw coming.
The performance claims arrive as regulators worldwide sharpen expectations around scam prevention.
The company says that so far in 2025, it has removed more than 134 million scam ads.
The company is also rolling out sweeping productivity changes.
Black Friday is no longer a weekend stunt; it’s the finale of a year-long strategy.
The move is raising fresh questions about enforcement, parental control, ad markets and where teens will go next.
