All posts tagged "Influencers"

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  AI

  Music built the creator economy. Now it could break it

  Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.

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  Agencies

  Influencers, authenticity and sustainability lead 2025 fashion and beauty marketing trends

  Data from Taboola found consumers have come to expect a high level of personalisation in the marketing they see.

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  News

  Media Roundup: REA to off-shore jobs, Cutting Edge enters liquidation, BBC acts on controversial Bob Vylan show, Hoyts makes more chairs vibrate, and concerns about data storage risks

  How many Australian tech jobs at REA will be impacted by a restructure? The BBC promises it'll act on preventing another Bob...

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  Features

  Influencer brand marketing hasn’t ‘challenged’ traditional marketing, it’s ‘torn’ it apart

  "The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."