Plus the future of gaming advertising at the Arnott's Group
• The report offers the largest collation of information and perspectives on ad attention measurement
• Plus: The power of gaming content creators and what marketers need to know about the space
• The new data also highlights modest growth of 10.6% in the June quarter
• Job vacancy rates in the Australian digital advertising and ad tech have climbed to 11.8%
• The report found 83% of agencies have used pDOOH
• IAB runs training and development courses for professionals throughout the year
• The Australian online advertising market has grown 19.2% year on year and reached $3.449 billion
• Phil Pollock also spoke about the future of programmatic buying and automation
• This follows slow growth in the industry in 2019 (5.6%) and 2020 (2.4%)
• It is being driven by the desire for operational efficiencies and flexible buying options
• The IAB Executive Technology Council was launched in 2017
• Mediaweek looks back at the most notable stories of 2021
• The IAB Australia MeasureUp Awards were established in 2020
