Audio ad market in FY24 $290m ($185m streaming and $105m podcast)
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
Over three-quarters of open positions in the industry target people with one to five years of experience.
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in...
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
Politics, tax cuts, wars, and storms drove the biggest news consumption in February.
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
The neuro-state of true crime content is transferred to the advertising placed in it.
Audience attention and engagement were the key drivers for audio investment.
