Suzie Shaw: "This year’s Think Forward report highlights the power of culture to truly connect with consumers"
“Influencer marketing has changed beyond recognition over the last few years"
O’Donnell has transferred to the Sydney office from the agency’s London headquarters
TikTok was also the second most downloaded mobile app in Australia in 2022
The typical internet user globally has reduced their average daily internet use by 20 minutes over the past twelve months
The new hires follow a period of growth for the Sydney-based creative agency
• The ‘Now you know’ campaign is entirely filmed and produced locally
• Hogarth takes over the role from Lore Oxford, who departed the company in May
• He has worked with Google, Qantas, Tourism Australia, Amazon, Optus and Skittles
• The Digital 2022 April Global Statshot Report looks at digital and social media trends
• She will be responsible for overseeing business operations and driving growth in creative momentum
• The report found 83 percent of Australians now on social media
• The campaign is spearheaded by a hero video that sees Lee sharing some of his favourite memories
80% of the world’s internet users are active on social media
