Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The research has been two years in the making and has been conducted by Amplified Intelligence.
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
Plus: Marcelle Gomez, Ken Lam and Richard Bean.
'I can’t wait to help our clients realise the unparalleled impact and influence of this network together with the team.'
Whiteside joins QMS from Kinesso (part of IPG), where he was chief media activations officer.
SXSW Sydney will be back in Darling Harbour from 14 to 20 October.
Tim Murphy: "The Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical...
The Census will be open for participation on 1 September, with the results to be released mid-October.
Toyota Australia, Allianz, Woolworths, and Bupa will use the QMS Digital Screen Network to showcase the latest from the Paris Paralympics.
A 3D hand reaches from within the billboard, grabs a Four’N Twenty pie, and takes a bite.
Nike is "the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in...
Woolworths joins Allianz, Stan, Toyota Australia and Patties Food Group as partners in the DOOH network.
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens...
