“Lynx has always been about empowering guys, and that means evolving alongside them."
"A great example of an earned first idea which leads into an experiential moment."
This campaign is Avid Collective and Mindshare's second pro-bono offering for Citizens of the Reef.
Stoddart: "We decided to let Gen Z take control in a way that felt fun, relatable and appropriately funeral-ly."
GroupM joined forces with Amaze in 2023 and is now one of the first companies in Australia to roll out a pilot.
Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."
"It was a no brainer to go bigger and better in 2024."
The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
Maria Grivas: "Its a testament to the trusting partnership that has evolved over the past 9 years between our team and theirs"
Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline
"I’m delighted to be joining the Mindshare Australia team and can’t wait to start delivering on our Good Growth ambitions"
"Our philosophy of Good Growth isn’t just about how we deliver for clients - it begins with our people"
"Together, we can make a significant impact and shed light on the ILF's invaluable programs"
“Open House was our opportunity share this approach with our partners in depth"
