Mindshare has retained its long-time partnership with Foxtel Group for an additional three years and will continue to lead its media strategy, connections planning, and media buying for all offline channels across the Group’s portfolio of entertainment and sports brands.
The partnership between GroupM media agency and Foxtel Group began nine years ago and expanded its remit in 2020 to include the Group’s streaming brands, Binge and Kayo.
Mindshare has the added responsibility for Foxtel Group’s latest brand ‘Hubbl’ – Australia’s newest transformative TV technology, which will launch early next year. Hubbl is set to reshape the entertainment experience for viewers by bringing all paid and free viewing apps together.
Mindshare’s transformative “Good Growth” proposition has been central to this long-standing partnership and focuses on driving sustainable and responsible growth for clients through data-driven insights, strategic planning, and cutting-edge technology. The Good Growth approach has been instrumental in helping Foxtel Group adapt to the rapidly changing media and entertainment landscape and maintain its position as a market leader.
John Matthews, executive director of customer acquisition and group media of Foxtel Group, said the Group is looking forward to continuing its growth journey with the Mindshare team. He said: “Their strategy, insights, media trading and technology solutions are world class and more importantly, so are the team.”
Maria Grivas, CEO of Mindshare Australia & New Zealand, celebrated the three-year extension and her team’s ability to harness data and technology, drive meaningful and sustainable growth for the client, and deliver exceptional value. She added: “I’m so proud to extend our relationship with Foxtel Group for another three years. It’s a testament to the trusting partnership that has evolved over the past 9 years between our team and theirs.” She added
Kate O’Ryan-Roeder, Mindshare Sydney MD, said their team looks forward to to delivering the next era of good growth together. “We have a brilliant team, led by Linda Tyson, who take great pride in delivering exceptional media thinking that delivers positive business impact for Foxtel. A heartfelt thank you to both the Foxtel and the Mindshare teams, what a partnership and I can’t wait for what is to come!”
The extension of the Foxtel Group account comes after a successful year for Mindshare. The agency has retained close to $100 million of business in Australia without pitching, on top of significant new business wins, which most recently include Unilever and the National Bank of Australia.
Globally, Mindshare is Cannes Lions Media Agency of the Year 2023.