Jonathan Sinton: "Both Sharon and Allan are powerhouses within the media insights industry"
The annual study is based on interviews with around 16,000 consumers in 23 markets and 900 senior marketers globally
Kantar Australia and APAC head of creative Irene Joshy: "These are stories that are heartfelt and executed to trigger emotions"
"Resonance is a testament to the efficacy and growing prominence of sonic branding"
"Our analysis shows that Australian consumers reward those brands that are both meaningful and salient"
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
It found 34% of marketing and insights teams are 'executing against their sustainability plans and measuring progress'
The insights aim to help media companies and brands navigate 2023 and plan for the future
• Carla Bonifacio will step into the new role
